Meet the Founder

Hi there — very cool to connect! 

My name is Tonja Pacheco (TAHN-yuh puh-CHEH-koh), founder of Football Mom 2027, a proud mom of four adult daughters, a Class of 2027 defensive tackle chasing his D1 dream, and a grandma to three.

After losing my husband in 2009, when my son Jaxon was just 8 months old, I raised five kids on faith, discipline, and grit. 

I've worn every hat in his journey — trainer, nutritionist, motivator, disciplinarian, and strategist.

While guiding my own son through the maze of college football recruiting, I saw firsthand how confusing and overwhelming it can be for families.

 Most parents are left to figure it out alone, and when I looked into what was out there for help, I found overpriced programs, generic advice, and services that delivered far less than they promised.

With 28 years in nutrition and performance coaching, and a decade in social media strategy, I knew I could do better. Football Mom 2027 was built to give families the same tools, strategies, and hands-on management I use for my own athlete—at a fraction of the cost of the big recruiting companies.

I've lived the recruiting grind from the inside out, so I know how to help athlete families cut through the confusion. No hype. No fluff. Just real, step-by-step strategies that get athletes seen by the right coaches, on the right platforms, at the right time.

Whether you’re a DIY parent who needs a clear game plan or you want the whole recruiting setup handled for you, I give you the tools, strategy, and insider perspective that only comes from living this journey. Because in recruiting, visibility isn’t luck — it’s strategy. And I’m here to make sure no athlete gets overlooked.